About the Author


Ronald T. Wilcox, Professor of Business Administration, teaches Marketing Intelligence and Investor Behavior and Imperfect Markets at The Darden School of Business, University of Virginia.  His research, focused on the marketing of financial services and its interface with public policy, has appeared in leading marketing and finance journals such as Journal of Marketing Research, Management Science, Marketing Science and Journal of Business. His research and writing have also appeared in The Wall Street Journal, Washington Post, Business Week, Fortune, Forbes, and The Weekly Standard. He is a frequent contributor to Forbes. He is the author of the book Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It, published by Yale University Press. Wilcox joined the Darden faculty in 2001. He is formerly an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration and an economist for the U.S. Securities and Exchange Commission.

For more information see my faculty web site at the Darden School of Business, University of Virginia.

One comment

  1. […] lines, I read a book a while back that talked about this same topic. Ronald Wilcox’s book, Whatever Happened to Thrift, addresses this notion in Chapter 3: Psychology of Money. An overall quick and entertaining read, […]

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